Sourcing Superior Cotton:
We begin with handpicked, long-staple cotton, known for its softness and durability — sourced ethically from Indian farms committed to sustainable practices.
Yarn Spinning:
Cotton is transformed into premium 24’s Red Label yarn at SSM mills — ensuring consistency, strength, and breathability in every thread.
Knitting the Fabric:
Our fabric is knitted using high-precision machines, resulting in a smooth, flexible texture that feels soft yet holds its shape.
Eco-Friendly Dyeing:
Using AZO-free, eco-friendly dyes, we bring vibrant, long-lasting colors while maintaining a minimal environmental footprint.
Cutting, Stitching & Finishing:
Each panel is precision-cut and expertly stitched by skilled artisans. We finish every piece with reinforced seams and pre-shrunk treatment to ensure a perfect fit.
Quality Check & Packing:
After passing a 3-stage quality check, garments are folded, tagged, and packed in recycled packaging — ready to reach your wardrobe with love and care.